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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Health communication campaigns and their impact on behavior

Leslie B Snyder1

  • 1Department of Communications Sciences, University of Connecticut, Storrs, CT 06269-1085, USA. leslie.snyder@uconn.edu

Journal of Nutrition Education and Behavior
|March 6, 2007
PubMed

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