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Updated: Jul 16, 2026

Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
Communicating healthy eating: lessons learned and future directions.
Marian Fitzgibbon1, Kim M Gans, W Douglas Evans
1Department of Medicine, University of Illinois at Chicago, Chicago, IL 60608, USA. mlf@uic.edu
Promoting widespread dietary change requires scientifically precise, practical, and motivating nutrition messages. Experts convened to discuss challenges and opportunities in crafting and delivering effective nutrition communications for public health.
Area of Science:
- Public Health Nutrition
- Health Communication
- Behavioral Science
Background:
- Widespread positive dietary change is challenging due to the current food environment.
- Effective nutrition messages must be scientifically accurate, practical, and motivating.
- The National Cancer Institute (NCI) and Division of Nutrition Research Coordination (DNRC) recognized the need to address these communication challenges.
Purpose of the Study:
- To convene experts to discuss effective nutrition communication strategies.
- To identify challenges and opportunities in crafting, delivering, and evaluating nutrition messages.
- To develop recommendations for nutrition communicators and interventionists.
Main Methods:
- A 2-day workshop was organized by NCI and DNRC.
- Participants included experts from diverse fields: communication, nutrition, behavioral science, market research, media, journalism, and public policy.
- Discussions focused on communication strategies, message crafting, delivery, and impact evaluation.
Main Results:
- The workshop highlighted significant challenges and opportunities in nutrition communication.
- Key recommendations for improving the effectiveness of nutrition messages emerged.
- Gaps in current knowledge regarding nutrition communication were identified.
Conclusions:
- Effective nutrition communication is crucial for achieving public health dietary goals.
- Interdisciplinary collaboration and evidence-based strategies are essential for impactful nutrition interventions.
- Further research is needed to address identified knowledge gaps in nutrition communication and behavior change.
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