[Design of a communicative model from a social perspective oriented toward physical activity]

Area of Science:

• Public Health Communication
• Community Health Promotion
• Health Education Strategies

Background:

• Understanding of physical activity is crucial for public health.
• Effective communication models are needed to disseminate health information.
• Multidimensional perspectives are essential for addressing health issues.

Purpose of the Study:

• To design and implement a communication network in Colombia to strengthen understanding of physical activity.
• To foster a multidimensional perspective on physical activity among affected populations.
• To develop a macro-intentional model for health communication.

Main Methods:

• A communication network was established in Bogotá, Antioquia, and Quindío.
• Working groups focused on social production, transmission, and democratization.
• A three-month implementation period was utilized.

Main Results:

• Messages were co-created with community producers, incorporating concepts of body, self-care, physical activity, and health.
• The communication model facilitated the development of personal skills for communication and shared experiences.
• The network successfully integrated community ideas into health messaging.

Conclusions:

• Health communication models can be adapted for broadcast, enhancing personal skills and shared experiences.
• The implemented model serves as a strategy to strengthen shared health broadcasts.
• Successful implementation requires local activity development and community capacity-building.