Don't forget the 'little guys'

Michael T Ferris1

  • 1Home Care and Hospice Marketing Solutions, Chapel Hill, NC, USA. mike@hchms.com

Caring : National Association for Home Care Magazine
|March 21, 2007
PubMed
Summary

Building relationships with the entire healthcare team, not just key decision-makers, is crucial for successful patient referrals. Focusing solely on top personnel can lead to missed opportunities and frustration in healthcare sales.

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