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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Aesthetic properties and message customization: navigating the dark side of web recruitment

Brian R Dineen1, Juan Ling, Steven R Ash

  • 1College of Business and Economics, Management Area, University of Kentucky, USA. brian.dineen@uky.edu

The Journal of Applied Psychology
|March 21, 2007
PubMed

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