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Related Experiment Videos

Explaining consumer choice: coming to terms with intentionality.

Gordon R Foxall1

  • 1Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff CF10 3EU, Wales, UK. foxall@cf.ac.uk

Behavioural Processes
|March 24, 2007
PubMed
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Understanding behaviorism requires analyzing its language. Three theories—radical behaviorism, teleological behaviorism, and picoeconomics—offer complementary perspectives on consumer choice, integrating intentionality with behaviorist principles.

Area of Science:

  • Behavioral Economics
  • Philosophy of Science

Background:

  • Behaviorism's explanatory capacity hinges on language use.
  • Understanding economic behavior necessitates examining various behaviorist theories.

Purpose of the Study:

  • To explore three behaviorist theories relevant to economic behavior: radical behaviorism, teleological behaviorism, and picoeconomics.
  • To analyze how these theories address intentional explanation and contribute to understanding consumer choice.
  • To propose a framework for analyzing the differences between intentional and extensional approaches in behaviorism.

Main Methods:

  • Comparative analysis of radical behaviorism, teleological behaviorism, and picoeconomics.
  • Framework development to distinguish intentional and extensional explanations.

Related Experiment Videos

  • Application of theoretical insights to consumer behavior analysis in natural settings.

    • Main Results:

    • Radical behaviorism avoids intentional terms, while teleological behaviorism and picoeconomics incorporate them differently.
    • The three theories play complementary roles in explaining everyday consumer behavior.
    • A continuum of explanations emerges, integrating behaviorist perspectives with intentional terminology.

    Conclusions:

    • Appreciating the language of behaviorism is crucial for understanding its philosophy and explanatory power.
    • Combining behaviorist approaches with intentional terminology offers valuable insights into consumer choice.
    • The analyzed theories provide a robust framework for explicating economic behavior.