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Balancing quality and cost for Adult Tobacco Telephone Surveys
Barbara M Fernandez1, Kristie M Hannah, Randal S Zu Wallack
1ORC Macro, Burlington, VT 05401, USA. Barbara.M.Fernandez@orcmacro.com
Objectives:
To demonstrate the ability to cost-effectively coordinate Adult Tobacco Survey stakeholder interests while reducing the risk of potential bias.
Methods:
Key smoking indicators were compared across 2 surveys and analyzed based on modifications to calling protocols.
Results:
Mixed results were found when comparing smoking rates across 2 surveys, by early, mid, and late respondents, and by the number of rufusals. Significant cost sayings can be obtained by reducing the number of telephone call attempts.
Conclusions:
Few significant differences may encourage reductions in protocol, but this must be weighed against the possibility of cost-saving measures resulting in biased estimates.
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