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Updated: Jul 15, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Quantitative behavior analysis and human values
1Department of Psychology, 380 South 1530 East, Rm 502, University of Utah, Salt Lake City, UT 84112-0251, USA. Charlie.shimp@psych.utah.edu
Abstract:
Many scientists believe that among the virtues of quantitative science are that its facts are free from personal, social, political, economic, and other cultural influences, or at least, if they are not, they should be. Radical behaviorism suggests, however, that a science of behavior must apply to peoples' everyday professional behaviors, including those of quantitative behavior analysts. The behaviors of quantitative behavior analysts, however, like the behaviors of everyone else, depend on the cultures to which they belong. A quantitative science of behavior must therefore describe and explain the cultural and human values of quantitative behavior analysts. In this sense, a quantitative science of behavior must apply to itself. No such "reflexive behavior analysis" currently exists and its development might shed considerable light on the basic nature of behavior analysis.
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