A survey of the readership of CVJ

The results of a mail survey of a stratified random sample of Canadian Veterinary Journal (CVJ) subscribers are presented. The survey provided data about the level of satisfaction and amount of interest in journal articles, and associations between subscribers' willingness to purchase a subscription and area of professional activity, as well as with a number of readership variables.The readership indicated a general satisfaction with the CVJ. Most articles and subject categories were widely read, and satisfied the majority of readers. Subscribers indicated that the CVJ should assume a larger role in continuing education, and the willingness to purchase a subscription was associated with the subscriber's need for continuing education having been met.Unwillingness to purchase a subscription was associated with small animal professional activity and the opinion that too little emphasis in the journal was placed on small animal related articles and material useful in private practice.Recommendations were to increase the content of small animal subject material and to include more material of a practical nature in all subject categories.