Related Experiment Video
Updated: Jul 15, 2026

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
Animals and androids: implicit associations between social categories and nonhumans
Stephen Loughnan1, Nick Haslam
1University of Melbourne, Parkville, Victoria, Australia.
People often see others as less human than themselves, using two distinct concepts of humanness. This study reveals implicit biases linking social groups to animals or automata, suggesting subtle dehumanization in social perception.
Area of Science:
- Social Psychology
- Cognitive Science
Background:
- Individuals frequently perceive others as possessing less humanness compared to themselves.
- Two distinct conceptualizations of humanness are identified: uniquely human attributes and essential human nature.
Purpose of the Study:
- To investigate implicit associations between social categories and the two senses of humanness.
- To explore how these associations relate to perceptions of non-human entities like animals and automata.
- To understand subtle mechanisms of dehumanization in social perception.
Main Methods:
- Utilized the go/no-go association task (GNAT) to measure implicit biases.
- Assessed associations among social categories (e.g., artists, businesspeople), human nature traits, uniquely human traits, animals, and automata.
- Collected explicit ratings to corroborate implicit findings.
Main Results:
- Demonstrated stronger implicit associations between artists, human-nature traits, and animals.
- Found stronger implicit associations between businesspeople, uniquely human traits, and automata.
- Explicit ratings confirmed these differential associations, supporting the two-sense model of humanness.
Conclusions:
- Social perception may involve distinct, implicit pathways for dehumanizing others.
- These pathways link social groups to non-human entities based on specific conceptualizations of humanness.
- Findings highlight subtle yet pervasive forms of dehumanization in everyday social cognition.
More Related Videos
Related Concept Videos
Stereotype Content Model
Automatic Processing and Automatic Social Behavior
Natural and Artificial Concepts
Stereotypes, Prejudice, and Discrimination
Social Foundations of Self II: The Generalized Other
In- and Out-Groups
