[Gender and emotional response induced by imagery]

The aim of this study is to explore gender differences in emotional expression: Do men benefit from their stereotyped response pattern to some negative affects such as sadness? Do women benefit less than men from positive affect? We studied sadness and happiness in the laboratory, using imagery induction with some temporal proximity, and registering physiological, facial, and cognitive responses. The results show a complex panorama in which the differences depend on the emotional content and presentation order. The results are in accordance with the educational theories that postulate prototypical emotional education, and indicate a way to reduce the problems related to women's sensitization to sadness, using the beneficial effects of positive experiences.