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Creative cognition as a window on creativity.

Thomas B Ward1

  • 1Department of Psychology, University of Alabama, Box 870348, Tuscaloosa, AL, USA. tward@bama.ua.edu

Methods (San Diego, Calif.)
|April 17, 2007
PubMed
Summary
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The creative cognition approach explains creativity by examining how basic cognitive processes generate novel ideas from existing knowledge. This research synthesizes anecdotal evidence and lab studies on concept access and combination.

Area of Science:

  • Cognitive Psychology
  • Psychology of Creativity

Background:

  • Creativity is often viewed as a complex cognitive phenomenon.
  • Understanding the underlying cognitive processes is crucial for studying creativity.

Purpose of the Study:

  • To present the creative cognition approach to understanding creativity.
  • To detail methodologies and findings from relevant laboratory studies.

Main Methods:

  • Synthesizing anecdotal evidence with controlled laboratory experiments.
  • Analyzing conceptual access at different abstraction levels.
  • Examining the combination of disparate concepts.

Main Results:

  • Studies demonstrate the role of cognitive processes in generating novel and appropriate creative outputs.

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  • Methodological considerations include task design, material properties, and response evaluation (originality, practicality).
  • Investigated are participant attributes and their relation to creative outcomes.

    • Conclusions:

    • The creative cognition approach provides a framework for understanding creativity through basic cognitive mechanisms.
    • Research highlights the importance of conceptual access and combination in creative thought.
    • Future research should explore generalizability and causal relationships in creative processes.