Related Experiment Video
Updated: Jul 15, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Influence of a negative movie message on food perceptions
Michael E Oakes1, Carole S Slotterback
1Department of Psychology, University of Scranton, Scranton, PA 18510-4596, USA. oakesm2@scranton.edu
Abstract:
Many food scholars have suggested that popular media messages impact perceptions of foods. In the present study, experimental participants watched a disparaging video clip concerning McDonald's foods as well as a ruse video clip, then were asked to evaluate the healthfulness of 33 named foods as well as their nutrient descriptions. Control participants judged the named foods and their descriptions but saw no videos. The movie clip influenced only named foods that are identifiable with McDonalds and not other fast foods or other named foods that are considered unhealthy.
Related Concept Videos
Framing Effects
Confirmation Biases
Conditioned Taste Aversion
A notable characteristic of conditioned taste aversion is that it often requires only a single exposure...
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Regulation of Food Intake
Stereotype Threat and Self-fulfilling Prophecies

