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Linda M Collins1, Susan A Murphy, Victor Strecher
1Methodology Center and Department of Human Development and Family Studies, The Pennsylvania State University, University Park, Pennsylvania, USA. LMCollins@psu.edu
This article introduces two novel methods, the Multiphase Optimization Strategy (MOST) and Sequential Multiple Assignment Randomized Trial (SMART), for developing and assessing eHealth interventions. These approaches utilize randomized experimentation to create more effective digital health solutions.
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