Related Experiment Video
Updated: Jul 15, 2026

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
Category-level contributions to the alphanumeric category effect in visual search
J Paul Hamilton1, Michelle Mirkin, Thad A Polk
1University of Michigan, Ann Arbor, Michigan, USA. paulhami@stanford.edu
Abstract:
Do letter and digit recognition depend on the same or different cognitive mechanisms? Letters are detected more quickly among digits than among letters; likewise, digit search is facilitated when distractors are letters, as opposed to digits. This effect suggests that different mechanisms underlie recognition of these two categories. There are, however, systematic physical differences between letters and digits that might account for the effect. We used target and distractor stimuli that facilitated within-category search when inverted, and category identity was, thereby, attenuated. However, in conditions of upright search, in which category identity was more salient, between-category search was more efficient for the same stimuli. These findings suggest that letter and digit recognition are, at least to a degree, functionally independent.
More Related Videos
07:34Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
08:01A Method for Manipulating Blood Glucose and Measuring Resulting Changes in Cognitive Accessibility of Target Stimuli
Published on: August 12, 2016
Related Concept Videos
Nominal Level of Measurement
The data that cannot be measured but can be grouped into categories fall under the nominal level of measurement. Data that is measured using a nominal scale is...
Perceptual Constancy
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Ordinal Level of Measurement
Data measured using an ordinal scale are similar to nominal scale data, but there is one major difference. The ordinal scale data can be ordered. An example of ordinal scale data is a list of the top five national parks in the...
Visual Agnosia
The Anchoring-and-Adjustment Heuristic