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Creating and promoting a sports performance service offering
Shannon Harr1, Christopher W Shireman, R Leslie Jebson
1University of Florida Sports Performance Center, UF Orthopaedics and Sports Medicine Institute, 3450 Hull Road, Gainesville, FL 32607, USA. harrsk@ortho.ufl.edu
The Journal of Medical Practice Management : MPM
|May 15, 2007
Summary
Private hospitals and physician groups can enhance patient care and revenue by adding advanced ancillary services like sports performance centers. Strategic marketing is key to positioning these facilities as comprehensive, community sports specialists.
Area of Science:
- Healthcare Administration
- Sports Medicine
- Business Development
Background:
- Private hospitals and physician groups are increasingly considering facility expansion.
- Advanced ancillary services, such as sports performance centers, offer new avenues for patient care and revenue generation.
- Orthopaedics practices can evolve into full-service centers by integrating these offerings.
Purpose of the Study:
- To explore the strategic benefits of expanding healthcare facilities with advanced ancillary services.
- To examine the role of sports performance centers in enhancing patient care and financial performance.
- To highlight the importance of marketing in establishing a healthcare organization as a specialized, full-service provider.
Main Methods:
- Qualitative analysis of healthcare expansion trends.
- Review of business models for ancillary service integration.
- Case study approach on orthopaedics practices adopting sports performance centers.
Main Results:
- Integration of sports performance centers can significantly improve patient care.
- Ancillary services contribute positively to the financial bottom line.
- Effective marketing strategies are crucial for positioning and success.
Conclusions:
- Expanding facilities with advanced ancillary services presents a viable strategy for healthcare organizations.
- A full-service model, supported by targeted marketing, can enhance both clinical capabilities and financial health.
- Healthcare providers can become community sports specialists by offering comprehensive, high-quality services.
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