Related Experiment Video
Updated: Jul 15, 2026

New Methods to Study Gustatory Coding
Published on: June 29, 2017
Trying to detect taste in a tasteless solution: modulation of early gustatory cortex by attention to taste
Maria G Veldhuizen1, Genevieve Bender, R Todd Constable
1Affective Sensory Neuroscience, The John B. Pierce Laboratory, 290 Congress Avenue, New Haven, CT 06519, USA. mveldhuizen@jbpierce.org
Abstract:
Selective attention is thought to be associated with enhanced processing in modality-specific cortex. We used functional magnetic resonance imaging to evaluate brain response during a taste detection task. We demonstrate that trying to detect the presence of taste in a tasteless solution results in enhanced activity in insula and overlying operculum. The same task does not recruit orbitofrontal cortex (OFC). Instead, the OFC responds preferentially during receipt of an unpredicted taste stimulus. These findings demonstrate functional specialization of taste cortex in which the insula and the overlying operculum are recruited during taste detection and selective attention to taste, and the OFC is recruited during receipt of an unpredicted taste stimulus.
More Related Videos
Related Concept Videos
Taste Buds and Receptors
Gustation
The Physiology of Taste
Conditioned Taste Aversion
A notable characteristic of conditioned taste aversion is that it often requires only a single exposure...
Tactile and Chemical Senses
Olfaction
The olfactory receptors are embedded in the cilia of the...

