Related Experiment Video
Updated: Jul 14, 2026

Olfactory Context Dependent Memory: Direct Presentation of Odorants
Published on: September 18, 2018
Incidental and intentional flavor memory in young and older subjects
Per Møller1, Jos Mojet, Egon Peter Köster
1Food Science Department, University of Copenhagen, Rolighedsvej 30, 1958 Frederiksberg, Denmark.
Abstract:
Incidental and intentional learning and memory for 2 novel flavors were compared in young and elderly subjects. Incidental and intentional learning groups rated 2 new soups on acceptability for different occasions and were tested for memory the next day. On the first day, only the intentional group was asked to memorize the stimuli. With incidental learning, elderly and young were equally good, but the young performed better with intentional than with incidental learning, whereas the elderly did not. There were no age-related differences in perceptual discrimination. When comparing perceived flavor with the memory of it, the elderly tend to overrate intensities of remembered flavor attributes, whereas the young tend to underrate them. Memory was not related to flavor pleasantness or neophobia. Like memory for taste and texture, flavor memory seems to be mainly tuned at detecting changes and based on "feelings of not knowing" rather than on precise identification and recognition of previously encountered stimuli.
Related Concept Videos
Implicit Memories
One key aspect of implicit...
Conditioned Taste Aversion
A notable characteristic of conditioned taste aversion is that it often requires only a single exposure...
Gustation
Higher Mental Functions of Brain: Learning and Memory
Eyewitness Memory
One such error is memory distortion, which occurs because human memory does not function like a...
Explicit Memories
Episodic memory contains information about personally experienced events and is reported as a story. An example of episodic memory is recalling a birthday celebration. This type of memory includes the what, where, and when of an event, as...
