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Updated: Jul 14, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Youth audience segmentation strategies for smoking-prevention mass media campaigns based on message appeal

Brian S Flynn1, John K Worden, Janice Yanushka Bunn

  • 1Office of Health Promotion Research, College of Medicine, University of Vermont, Burlington. Brian.Flynn@uvm.edu

Health Education & Behavior : the Official Publication of the Society for Public Health Education
|May 18, 2007
PubMed

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