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Nurses' visibility according to the perceptions of the communication professionals
Ligia Fahl Kemmer1, Maria Júlia Paes da Silva
1State University of Londrina, Department of Nursing. ligia@fahl.com.br
Revista Latino-Americana De Enfermagem
|June 5, 2007
Summary
Communication professionals reveal a significant lack of understanding regarding the nursing profession. They emphasize the need for nurses to actively engage with media to improve public perception and professional visibility.
Area of Science:
- Social Sciences
- Communication Studies
- Nursing Studies
Background:
- Social representations shape public perception of professions.
- Communication professionals act as key intermediaries in disseminating these representations.
- Understanding these perceptions is crucial for nursing's professional image.
Purpose of the Study:
- To explore communication professionals' social representations of nurses and the nursing profession.
- To identify how media portrayals influence public understanding of nursing.
- To determine strategies for enhancing the visibility and recognition of nurses.
Main Methods:
- Qualitative study employing social representation theory.
- Semi-structured interviews with five communication professionals (radio, TV, print, advertising, events).
Main Results:
- Professionals exhibit ignorance regarding nursing scope, job market, and professional categorization.
- Nurses are largely invisible in media and societal discourse.
- Nurses are perceived as primarily responsible for achieving professional recognition and visibility.
Conclusions:
- There is a need to proactively expose the nursing profession's potential to the media.
- Utilizing media channels is essential to reach the general population and foster a more accurate image.
- Nurses must take a leading role in shaping their professional narrative.
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