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Updated: Jul 14, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

What do adult smokers think about ads and promotional materials for PREPs?

Michelle O'Hegarty1, Patricia Richter, Linda L Pederson

  • 1Centers for Disease Control and Prevention, Office on Smoking and Health, Atlanta, GA, USA. MOHegarty@cdc.gov

American Journal of Health Behavior
|June 9, 2007
PubMed
Abstract

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