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Humor or Rationality? The Neural Mechanisms of How Agent Type and Language Style Influence Satisfaction with Ride-Hailing Service Failure Recovery
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Humor or Rationality? The Neural Mechanisms of How Agent Type and Language Style Influence Satisfaction with Ride-Hailing Service Failure Recovery

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Assertiveness and aggressiveness as potential moderators of verbal behaviors following unsatisfactory service

Scott R Swanson1

  • 1Department of Marketing, School of Business and Economics, University of Wisconsin-Whitewater, 800 West Main Street, Whitewater, WI 53190-1790, USA. swansons@uww.edu

Psychological Reports
|June 15, 2007
PubMed

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