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Related Experiment Videos

Norm-violation, norm-adherence, and overeating.

C Peter Herman1, Janet Polivy

  • 1Department of Psychology, University of Toronto, Toronto, Canada. herman@psych.utoronto.ca

Collegium Antropologicum
|June 30, 2007
PubMed
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People trying to avoid overeating may unintentionally consume excess calories. This occurs through breaking dietary rules or misinterpreting social cues about permissible food intake, leading to overeating despite intentions to restrict.

Area of Science:

  • Psychology
  • Behavioral Science
  • Nutrition Psychology

Background:

  • Overeating is a significant public health concern.
  • Individuals often possess a strong motivation to avoid overeating due to social stigma.
  • Existing research has not fully elucidated the psychological pathways leading to unintentional overeating.

Purpose of the Study:

  • To identify and describe distinct psychological routes that lead to overeating.
  • To examine how adherence to or violation of dietary norms contributes to excessive food consumption.
  • To understand the role of situational cues in overeating behavior.

Main Methods:

  • The study discusses two primary theoretical routes to overeating.
  • It analyzes the psychological mechanisms of self-control and disinhibition in dieting.

Related Experiment Videos

  • It explores the reliance on external environmental cues for intake regulation.

    • Main Results:

    • Dietary rule infractions, triggered by disinhibitory circumstances, undermine self-control and lead to overeating.
    • Adherence to restrictive norms in ambiguous situations causes reliance on arbitrary cues (e.g., portion size, others' intake), resulting in overeating.
    • Individuals may overeat while believing they are successfully restricting intake.

    Conclusions:

    • Motivation to avoid overeating does not always prevent it.
    • Both breaking and rigidly adhering to dietary rules, under specific circumstances, can paradoxically lead to overeating.
    • Situational factors and misinterpretation of norms play a crucial role in overeating behavior.