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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Implications of the normative fallacy in young adult smokers aged 19-24 years

John A Cunningham1, Peter L Selby

  • 1Centre for Addiction and Mental Health and the University of Toronto, Toronto, Ontario, Canada. John_Cunningham@camh.net

American Journal of Public Health
|June 30, 2007
PubMed

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