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Updated: Jul 14, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Under the radar: smokeless tobacco advertising in magazines with substantial youth readership

Margaret A Morrison1, Dean M Krugman, Pumsoon Park

  • 1School of Advertising and Public Relations, 476 Communication, University of Tennessee, Knoxville, TN 37996-0343, USA. mmorris3@utk.edu

American Journal of Public Health
|June 30, 2007
PubMed
Abstract

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