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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

[Satisfaction and psychological well-being as antecedents of organisational commitment]

Miguel A Mañas1, Carmen Salvador, Joan Boada

  • 1Facultad de Humanidades y Ciencias de la Educación, Universidad de Almería, Almería, Spain. marodrig@ual.es

Psicothema
|July 10, 2007
PubMed

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