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Updated: Jul 13, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Gender differences in smoking behavior

Thomas Bauer1, Silja Göhlmann, Mathias Sinning

  • 1RWI Essen, Germany. bauer@rwi-essen.de

Health Economics
|July 10, 2007
PubMed

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