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Related Concept Videos

Clinical Trials01:16

Clinical Trials

Clinical trials are prospective experimental studies conducted on humans to determine the safety and efficacy of treatments, drugs, diet methods, and medical devices. Using statistics in clinical trials enables researchers to derive reasonable and accurate conclusions from the collected data, allowing them to make wise decisions in uncertain situations. In medical research, statistical methods are crucial for preventing errors and bias.
There are four phases in a clinical trial. A phase one...
Clinical Trials: Overview01:11

Clinical Trials: Overview

Clinical development focuses on how the drug will interact with the human body and encompasses four key phases of clinical trials, each serving a specific purpose in assessing the safety and effectiveness of new drugs. These phases overlap and build upon one another. Phase I involves a small group of healthy volunteers (typically 20-80 individuals) or, in cases where significant toxicity is expected, patients with the targeted disease, such as cancer or AIDS. The volunteers are tested for...
Preclinical Development: Overview01:28

Preclinical Development: Overview

Preclinical development consists of a series of tests that ensure the safety and efficacy of a new therapeutic compound before it is tested in humans. There are four main phases to this process. First, safety pharmacology tests are conducted to ensure the drug does not produce any acutely harmful effects. These tests examine parameters such as bronchoconstriction, cardiac dysrhythmias, blood pressure changes, and ataxia. Next, preliminary toxicological testing is performed to determine the...
Drug Administration and Therapy Phases: Overview01:26

Drug Administration and Therapy Phases: Overview

Drugs, the chemical agents used in diagnosing, treating, or preventing diseases, undergo a four-phase process of development: pharmaceutic, pharmacokinetics, pharmacodynamics, and therapeutic.
The pharmaceutical phase focuses on leveraging the physicochemical properties of the drug to design and manufacture an effective product. Variants include orally administered tablets or capsules, topical creams or ointments, and parenteral-delivery solutions or emulsions.
The pharmacokinetic phase...
Nursing Clinical Information System01:27

Nursing Clinical Information System

Nursing Clinical Information System (NCIS)
A Nursing Clinical Information System (NCIS) is a specialized type of healthcare information system tailored to meet the unique needs of nursing practice. It incorporates the principles of nursing informatics to streamline information management and improve the quality of care delivery.
Critical attributes of NCIS include:
Interdisciplinary Care: The Health Care Team-II01:18

Interdisciplinary Care: The Health Care Team-II

An interdisciplinary team includes many healthcare professionals working together and utilizing their skills, knowledge, and expertise to provide holistic and quality patient care. Here are a few more healthcare professionals.
Physical Therapist
A physical therapist (PT) aims to restore function or prevent additional impairment in a patient following an injury or disease. Massage, heat, cold, water, sonar waves, exercises, and electrical stimulation are some treatments used by PTs to treat...

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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A marketing clinical doctorate programs.

Isaac D Montoya1, Olive M Kimball

  • 1Department of Clinical Sciences & Administration, College of Pharmacy, University of Houston, Texas Medical Center, 1441 Moursund Street, Houston, TX 77030, USA. imontoya@uh.edu

Journal of Allied Health
|July 20, 2007
PubMed
Summary

Clinical doctorate programs in health fields are growing, sparking debate about their value and cost. Marketing strategies significantly impact the successful implementation and acceptance of these advanced health degrees.

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Area of Science:

  • Health professions education
  • Healthcare administration
  • Marketing in healthcare

Background:

  • Clinical doctorate programs have rapidly expanded across health disciplines over the last decade.
  • This proliferation is met with both support for enhanced patient care and cost reduction, and criticism regarding increased healthcare expenses.
  • Several professions, including psychology, pharmacy, and audiology, now mandate or strongly advocate for clinical doctorates.

Purpose of the Study:

  • To examine the overlooked marketing aspects of clinical doctorate program implementation.
  • To analyze the impact of marketing strategies on the successful adoption of clinical doctorates in health disciplines.
  • To explore the application of the 'four P's of marketing' (product, price, promotion, place) to clinical doctorates.

Main Methods:

  • The study reviews the proliferation and controversy surrounding clinical doctorate programs.
  • It identifies marketing as a critical, yet under-examined, factor in program success.
  • The analysis framework utilizes the established 'four P's of marketing' model.

Main Results:

  • The marketing aspect, specifically the 'four P's', has been largely ignored in the discourse on clinical doctorates.
  • Effective marketing strategies are crucial for the successful implementation and acceptance of new clinical doctoral programs.
  • Variations in program success can be attributed to differences in their marketing approaches.

Conclusions:

  • The successful integration of clinical doctorates in health disciplines is significantly influenced by marketing considerations.
  • Applying the 'four P's of marketing' provides a valuable framework for understanding and improving the adoption of these programs.
  • Future development and implementation of clinical doctorates should strategically incorporate marketing principles for wider acceptance and efficacy.