Related Experiment Video
Updated: Jul 13, 2026

09:17
Psychophysical Tracking Method to Measure Taste Preferences in Children and Adults
Published on: July 16, 2016
Individual differences in perceived bitterness predict liking of sweeteners
Jennifer K Kamerud1, Jeannine F Delwiche
1Department of Food Science and Technology, The Ohio State University, Columbus, OH 43210, USA.
Chemical Senses
|July 25, 2007
Summary
Individual differences in sweetener preference are influenced by bitterness perception, not just sweetness. This study explored how taste sensitivities affect how people like different sweeteners.
Area of Science:
- Sensory science
- Chemosensation research
- Consumer science
Background:
- Molecular studies suggest a single receptor and pathway for sweetness perception.
- Individual variations in sweetener liking and perception contradict this simplified model.
- Nonsweet taste sensitivities, like bitterness, may explain individual differences in sweetener preference.
Purpose of the Study:
- To investigate the factors contributing to individual differences in sweetener liking.
- To determine the role of bitterness perception and sweetener compounds in overall preference.
- To assess the influence of 6-n-propyl-3-thiouracil (PROP) sensitivity on sweetener perception.
Main Methods:
- Fifty participants rated the intensity of taste attributes for 10 sweeteners.
- Participants provided hedonic (liking) assessments for each sweetener.
- Individual sensitivity to 6-n-propyl-3-thiouracil (PROP) was measured.
Main Results:
- When sweetness intensity was controlled, bitterness perception was a major factor in sweetener liking.
- The specific sweetener compound itself also significantly contributed to overall liking.
- Sensitivity to PROP did not emerge as a significant factor in the liking model.
Conclusions:
- Individual differences in sweetener preference are significantly influenced by the perception of bitterness.
- Both the taste of the sweetener and its perceived bitterness contribute to overall liking.
- Further research may be needed to fully understand the complex interplay of taste perception and preference.
Related Concept Videos
The Physiology of Taste
The perception of a salty flavor is facilitated by sodium ions within the oral salivary fluid. Upon consumption of a salty substance, salt crystals disassemble, leading to the liberation of its constituents—Na+ and Cl- ions. These ions subsequently dissolve into the salivary fluid present in the oral cavity. The external environment of the gustatory cells experiences an elevation in Na+ concentration, thereby establishing a potent concentration gradient. This gradient propels the diffusion of...
Gustation
Gustation is a chemical sense that, along with olfaction (smell), contributes to our perception of taste. It starts with the activation of receptors by chemical compounds (tastants) dissolved in the saliva. The saliva and filiform papillae on the tongue distribute the tastants and increase their exposure to the taste receptors.
Taste Buds and Receptors
Gustation, or the sense of taste, is intrinsically linked to the anatomical structures located on the tongue. This organ's surface, along with the entirety of the oral cavity, is adorned with stratified squamous epithelium. Evident on the tongue are elevated structures known as papillae (singular = papilla), which house the mechanisms for the transduction of gustatory stimuli. Four distinct types of papillae exist, each identified by their unique morphological attributes: the circumvallate,...
Self-Regulation
Self-regulation, also known as self-control, encompasses a range of cognitive and behavioral processes that allow individuals to adjust their internal states and outward actions to align with socially acceptable norms and long-term goals. It plays a fundamental role in adaptive functioning, from resisting impulsive behaviors to persisting through challenging tasks. While its benefits are widely recognized, self-regulation is not limitless. Muraven and Baumeister's theory posits that...
Conditioned Taste Aversion
Conditioned taste aversion, also known as sauce béarnaise syndrome, is a phenomenon in which an individual develops an aversion to a certain food taste following a negative experience, typically illness. This form of aversion is a type of classical conditioning in which the taste of the food (conditioned stimulus, CS) is associated with the experience of illness (unconditioned stimulus, UCS).
A notable characteristic of conditioned taste aversion is that it often requires only a single exposure...
A notable characteristic of conditioned taste aversion is that it often requires only a single exposure...
Factors Influencing Attraction III: Similarity
The similarity hypothesis suggests that individuals are more likely to form relationships with others who share similar attitudes, beliefs, values, and interests. This concept has been widely studied in social psychology, demonstrating that perceived similarity fosters interpersonal attraction. In an experiment supporting this hypothesis, participants were presented with fabricated information indicating that strangers held attitudes similar to their own. The results showed that participants...

