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Abstract:
Disposable nappy manufacturers are coming under increasing pressure from the environmental lobby. Now the Women's Environmental Network (WEN) has hauled Proctor & Gamble before the Advertising Standards Authority. WEN says the company is making false claims about the environmental impact of its Pampers disposable nappies. P&G's claims are endorsed by both the National Childbirth Trust and the Worldwide Fund for Nature. Have the faeces hit the fan? And how much dirt will stick to charities and professional organisations--including the HVA--who accept sponsorship from the company?