Patient preferences for asthma therapy: a discrete choice experiment

Andrew Lloyd1, Emma McIntosh, Klaus F Rabe

  • 1Deputy Director Europe, United BioSource Corporation, 20 Bloomsbury Square, London, WC1A 2NS, UK. andrew.lloyd@unitedbiosource.com

Summary

Patients value symptom-free days and avoiding asthma attacks, indicating a significant willingness to pay for better asthma management. This highlights the importance of effective asthma treatments for improving quality of life.

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