The Diabetes Detection Initiative: a pilot program of selective screening

Andrew Lanza1, Ann Albright, Howard Zucker

  • 1McKing Consulting Corporation, Centers for Disease Control and Prevention, Division of Partnerships and Strategic Alliances, Atlanta, GA 30333, USA. alanza@cdc.gov

Summary

This study improved screening for undiagnosed type 2 diabetes by using social marketing to tailor risk assessments. This led to a significant increase in newly detected diabetes cases in pilot communities.

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