The Grey Nomad phenomenon: changing the script of aging

Jenny Onyx1, Rosemary Leonard

  • 1School of Management, University of Technology, Sydney, NSW, Australia. jenny.onyx@uts.edu.au

Summary

Australian Grey Nomads are older adults embracing a "Ulyssean" lifestyle, actively pursuing personal choice and new experiences. This phenomenon challenges traditional aging models by showcasing positive life control, regardless of health or finances.

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