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Evolution of state outreach efforts under SCHIP
Susan R Williams1, Margo L Rosenbach
1Mathematica Policy Research Inc, Cambridge, MA 02139, USA.
Health Care Financing Review
|August 29, 2007
Summary
States creatively adapted outreach for the State Children's Health Insurance Program (SCHIP) to enroll hard-to-reach populations effectively. Strategies evolved from broad awareness to targeted enrollment efforts.
Area of Science:
- Public Health
- Health Policy
- Health Services Research
Background:
- State Children's Health Insurance Program (SCHIP) enrollment strategies have evolved.
- Fiscal constraints and program maturity have influenced outreach efforts.
- Adaptability in state outreach is crucial for program success.
Purpose of the Study:
- To review the evolution of State outreach strategies for SCHIP enrollment.
- To identify successful and adapted approaches used by states.
- To understand how outreach targets hard-to-reach populations.
Main Methods:
- Qualitative review of outreach strategies from all 50 states and the District of Columbia.
- Analysis of changes in target populations, messages, methods, and organizational strategies.
- Examination of the adaptation of SCHIP outreach over time.
Main Results:
- Early SCHIP outreach focused on broad awareness building.
- Over time, states modified campaigns to reach underserved groups.
- Adaptations included changes in target populations, messaging, and outreach methods.
Conclusions:
- States have demonstrated significant creativity and adaptability in SCHIP outreach.
- Outreach strategies have become more tailored to address enrollment gaps.
- Continuous refinement of methods is essential for enrolling hard-to-reach populations.
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