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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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The program success story: a valuable tool for program evaluation.

Rene Lavinghouze1, Ann Webb Price, Kisha-Ann Smith

  • 1Division of Oral Health, Centers for Disease Control and Prevention, Atlanta, Georgia 30341, USA. rlavinghouze@cdc.gov

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|August 31, 2007
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Summary

Success stories are valuable evaluation tools that enhance health program visibility and engagement. They effectively communicate achievements, challenges, and lessons learned to diverse audiences.

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Area of Science:

  • Public Health
  • Program Evaluation
  • Health Communication

Background:

  • Success stories are established evaluation tools utilized across various professional disciplines.
  • Their application is increasingly recognized for promoting health programs and showcasing accomplishments.
  • The growing popularity stems from their unique ability to boost program visibility and engage stakeholders.

Purpose of the Study:

  • To define success stories in the context of health programs.
  • To provide an overview of different success story formats.
  • To outline systematic methods for collecting success stories.
  • To explain how success stories communicate program success.

Main Methods:

  • The article defines success stories.
  • It reviews various formats of success stories.
  • It discusses systematic approaches to collecting success stories.
  • It details the utilization of success stories for program communication.

Main Results:

  • Success stories serve as effective tools for promoting health programs.
  • They enhance program visibility and stakeholder engagement.
  • They facilitate the communication of achievements, challenges, and lessons learned.

Conclusions:

  • Success stories are versatile and effective tools for program evaluation and promotion.
  • They enable a deeper connection with audiences beyond quantitative data.
  • Systematic collection and strategic use are key to maximizing their impact.