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Updated: Jul 27, 2026

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Published on: February 12, 2015
The freedom to condemn tobacco advertising
1Public Health and Epidemiology, National Board of Health and Welfare, Stockholm, Sweden.
Abstract:
Following the publication of a booklet by two Swedish government bodies and an international nongovernmental organization, in which tobacco advertising techniques were strongly criticized, Sweden's Tobacco Trade Association lodged a complaint with the country's Parliamentary Ombudsman. The Ombudsman, rejecting the main part of the Association's case, ruled that the government authorities had a constitutional right to express opinions on tobacco advertising and that these could hardly be expected to be neutral or free from challenging statements.
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