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Media training for diabetes prevention: a participatory evaluation
Jeffrey Lalonde1, Zeinab Jeambey, Linda Jacobs Starkey
1McGill University, Montreal, QC.
Summary
Health professionals valued media training workshops for diabetes prevention, significantly boosting their confidence. However, this increased confidence did not consistently lead to greater media engagement or behavior change.
Area of Science:
- Public Health
- Health Communication
- Diabetes Prevention
Background:
- Diabetes prevention requires effective public health messaging.
- Media plays a crucial role in disseminating health information.
- Health professionals need media training to communicate prevention strategies effectively.
Purpose of the Study:
- To evaluate a project promoting healthy eating and active living for diabetes prevention through media.
- To assess the effectiveness of cross-country workshops for health professionals on media strategies.
- To measure changes in participants' confidence and media behavior.
Main Methods:
- Utilized Health Canada's Population Health Approach for evaluation.
- Administered pre/post-workshop and 3-month follow-up questionnaires.
- Employed an online media-tracking tool to collect outcome data.
Main Results:
- 63% of participants found the multidisciplinary workshops very valuable.
- A significant increase in confidence in media activities was observed post-workshop.
- Despite increased confidence, a direct translation to increased media activity was not consistently found.
Conclusions:
- Multidisciplinary workshops are valued and effective in increasing health professionals' confidence in media engagement.
- While confidence is boosted, sustained behavior change in media activity remains a challenge.
- Further strategies are needed to translate increased confidence into tangible media outreach for diabetes prevention.
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