Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Hospitals-I

Hospitals-I

Hospitals offer medical and surgical care to the sick and injured, along with accommodation while they recover. At the same time, they also provide outpatient, emergency, psychiatric, and rehabilitation services to meet various community needs. In addition to providing medical care, hospitals also act as hubs for medical research and training. Hospitals use clinical procedures and evidence-based practice standards to deliver patient care. To deliver safe and efficient care, a nurse must stay up...

Issues And Trends In Healthcare Delivery System

Issues And Trends In Healthcare Delivery System

The issues and trends in healthcare delivery are constantly changing. The COVID-19 pandemic is one recent issue that wreaked havoc on healthcare systems, causing a shortage of healthcare workers, high demand for medicines and supplies, and increased medical expenditure due to a lack of insurance. Other issues include rising healthcare costs and care fragmentation.
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...

Ethical Issues

Ethical Issues

Nurses are essential in patient care, upholding the ethical principles of their profession and effectively navigating ethical dilemmas. Neglecting ethical issues can lead to inadequate patient care, compromised therapeutic relationships, and moral distress among healthcare workers.
Ethical Concerns in Healthcare:

Hospitals-II

Hospitals-II

Hospitals provide inpatient and outpatient services. Inpatient services provide care to patients that stay in the hospital for an extended period, ranging from days to months. Examples of inpatient services include intensive care units, hospital wards, or surgeries. Outpatient services provide care to patients who come to a hospital for a diagnostic or treatment but do not stay overnight —for example, diagnostic tests, surgical procedures, or health education.
Nurses that work in hospitals have...

Healthcare Associated Infections II: Preventive Measures

Healthcare Associated Infections II: Preventive Measures

Essential infection prevention measures are based on the knowledge of the infection chain, the modes of transmission in healthcare settings, and the use of the best practices in all healthcare settings. Compulsory public reporting of healthcare-associated infection rates is needed to allow individuals and the community to make informed choices regarding selecting a healthcare facility.
The best practices for preventing healthcare-associated infections include hand hygiene, patient risk...

Health Information Technology and Healthcare Information System

Health Information Technology and Healthcare Information System

Health Information Technology (HIT)
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Impact of a new balanced gelatine on electrolytes and pH in the perioperative care.

PloS one·2019

Same author

Reply to: is the central venous pressure an obsolescent model or a valuable puzzle stone in haemodynamic monitoring?

European journal of anaesthesiology·2017

Same author

Reply to: volume therapy in obstetrics.

European journal of anaesthesiology·2016

Same author

A systematic diagnostic and therapeutic approach for the treatment of patients after cardio-pulmonary resuscitation: a prospective evaluation of 212 patients over 5 years.

Internal and emergency medicine·2016

Same author

Intravascular volume therapy in adults: Guidelines from the Association of the Scientific Medical Societies in Germany.

European journal of anaesthesiology·2016

Same author

Evidence-based fluid management in the ICU.

Current opinion in anaesthesiology·2016

Search research articles

Related Experiment Video

Updated: Jul 12, 2026

Automated Hospital Room Disinfection Utilizing a Novel Aerosolized Hydrogen Peroxide Microdroplet Disbursing Technology

Automated Hospital Room Disinfection Utilizing a Novel Aerosolized Hydrogen Peroxide Microdroplet Disbursing Technology

Published on: February 24, 2026

[Marketing for hospitals--an issue?].

Achim W Schindler¹, Nicola Schindler, Dierk Vagts

¹Klinik und Poliklinik für Anästhesiologie und Intensivtherapie, Universitätklinikum Rostock, Germany.

Anasthesiologie, Intensivmedizin, Notfallmedizin, Schmerztherapie : AINS

|September 6, 2007

Summary

Physicians require marketing knowledge for ethical practices amid healthcare economization. Understanding marketing strategies like SWOT analysis and communication is crucial for medical services.

More Related Videos

A Novel Approach for the Administration of Medications and Fluids in Emergency Scenarios and Settings

A Novel Approach for the Administration of Medications and Fluids in Emergency Scenarios and Settings

Published on: November 9, 2016

Related Experiment Videos

Last Updated: Jul 12, 2026

Automated Hospital Room Disinfection Utilizing a Novel Aerosolized Hydrogen Peroxide Microdroplet Disbursing Technology

Automated Hospital Room Disinfection Utilizing a Novel Aerosolized Hydrogen Peroxide Microdroplet Disbursing Technology

Published on: February 24, 2026

A Novel Approach for the Administration of Medications and Fluids in Emergency Scenarios and Settings

A Novel Approach for the Administration of Medications and Fluids in Emergency Scenarios and Settings

Published on: November 9, 2016

Area of Science:

Healthcare Management
Medical Marketing
Service Marketing

Context:

Increasing emphasis on economization within the medical field.
Growing importance of marketing strategies for healthcare providers.
Need for physicians to integrate marketing principles with professional ethics.

Purpose:

To equip physicians with fundamental marketing knowledge.
To guide the development of ethical marketing activities in medicine.
To outline the core components of a marketing strategy for medical services.

Summary:

Marketing in healthcare is essential due to ongoing economization.
Physicians need basic marketing knowledge to align activities with ethics.
Key marketing processes include SWOT analysis, segmentation, differentiation, positioning, and marketing-mix (communication).
Marketing medical services involves unique considerations due to service nature and quality perception.

Impact:

Enables physicians to conduct marketing activities ethically and effectively.
Improves the strategic approach to marketing medical services.
Contributes to a better understanding of service quality determinants in healthcare marketing.