The business case as a strategic tool for change

Diana J Weaver1, Jean Sorrells-Jones

  • 1University of Kentucky College of Nursing, Lexington, Kentucky 40536, USA. djweaver@compuaid.com

Summary

Nurse executives can leverage the business case as a strategic tool to drive cost-effective change initiatives. Mastering skills in proposal translation and marketing is crucial for successful implementation of nursing practice improvements.