Related Experiment Video

Updated: Jul 11, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Expectancy priming of smoking cessation messages enhances the placebo effect of tailored interventions

Monica S Webb1, Peter S Hendricks, Thomas H Brandon

  • 1Department of Psychology, University of South Florida, USA. mswebb@syr.edu

Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association
|September 12, 2007
PubMed
Abstract

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