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Magical thinking and alcohol labels.

J M Springer1, C T Nagoshi

  • 1Department of Psychology, Arizona State University, Tempe 85287.

Psychological Reports
|December 1, 1991
PubMed
Summary
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Area of Science:

  • Psychology
  • Neuroscience
  • Behavioral Science

Background:

  • The perceived effects of alcohol consumption are well-documented.
  • However, the role of expectancy and labeling in modulating these effects remains an area of interest.

Purpose of the Study:

  • To investigate the impact of perceived alcohol consumption on mood.
  • To examine whether labeling influences mood outcomes independently of actual alcohol intake.

Main Methods:

  • Participants (31 men, 29 women) were randomly assigned to ingest water labeled as WATER, ALCOHOL, or NOT ALCOHOL.
  • Following ingestion, participants completed a standardized mood assessment.

Main Results:

  • Individuals who consumed water labeled ALCOHOL and reported infrequent alcohol use experienced significantly improved positive mood.

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  • This group also reported less negative mood compared to those in the WATER or NOT ALCOHOL conditions.

    • Conclusions:

    • The labeling of a beverage as alcohol can significantly influence mood, particularly in individuals with low alcohol consumption frequency.
    • This highlights the powerful role of psychological expectancies in mediating the subjective experience of alcohol's effects.