"Fundathon": toward massively multiplayer online fundraising games

Area of Science:

• Social Sciences
• Economics
• Marketing

Background:

• Traditional fundraising methods often involve significant overhead and delayed results.
• Digital platforms offer new avenues for immediate engagement and transparent financial tracking.

Discussion:

• Fundraising campaigns can be designed as interactive contests or games.
• These campaigns leverage technology for instant display of financial results.
• The low operational cost makes them accessible for various charitable causes.

Key Insights:

• Donors, teams, and individual fundraisers can actively participate and track their contributions.
• The gamified approach can increase engagement and donation volumes.
• Transparency in financial reporting builds trust and encourages further participation.

Outlook:

• Future fundraising strategies may increasingly incorporate gamification and real-time analytics.
• The model's scalability allows for both local and global campaign implementation.
• Further research could explore the long-term impact of such campaigns on donor retention.