Related Experiment Video
Updated: Jul 11, 2026

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
Intergroup contact and attitudes toward the principle and practice of racial equality
John Dixon1, Kevin Durrheim, Colin Tredoux
1Lancaster University, Lancaster, United Kingdom. j.a.dixon1@lancaster.ac.uk
Abstract:
Research on racial attitudes indicates that acceptance of the principle of racial equality is frequently offset by opposition to policies designed to eliminate injustice. At the same time, research on the contact hypothesis indicates that positive interaction between groups erodes various kinds of prejudiced attitudes. Integrating these two traditions of research, this study examined whether or not interracial contact reduces the principle-implementation gap in racial attitudes. The study comprised a random-digit-dialing survey of the attitudes and contact experiences of White and Black South Africans (N = 1,917). The results suggest that among Whites, there remains a stubborn core of resistance to policies designed to rectify the injustices of apartheid. The results also indicate that interracial contact has differential, and somewhat paradoxical, effects on the attitudes of Whites and Blacks toward practices aimed at achieving racial justice.
More Related Videos
Related Concept Videos
Impact of Groups on Groups
Stereotypes, Prejudice, and Discrimination
In- and Out-Groups
Surveys
Robbers Cave
Attitudes

