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Updated: Jul 11, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
09:17

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

Online versus conventional shopping: consumers' risk perception and regulatory focus

Guda van Noort1, Peter Kerkhof, Bob M Fennis

  • 1The Amsterdam School of Communication Research, University of Amsterdam, The Netherlands. G.vanNoort@uva.nl

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|October 12, 2007
PubMed

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