The use of programme planning and social marketing models by a state public health agency: a case study
J M Kohr1, R W Strack, M Newton-Ward
1University of North Carolina-Greensboro, Greensboro, NC 27402-6170, USA.
Objectives:
To investigate the use of planning models and social marketing planning principles within a state's central public health agency as a means for informing improved planning practices.
Methods:
Qualitative semi-structured interviews were conducted with 30 key programme planners in selected division branches, and a quantitative survey was distributed to 63 individuals responsible for programme planning in 12 programme-related branches.
Results:
Employees who have an appreciation of and support for structured programme planning and social marketing may be considered the 'low hanging fruit' or 'early adopters'. On the other hand, employees that do not support or understand either of the two concepts have other barriers to using social marketing when planning programmes. A framework describing the observed factors involved in programme planning on an individual, interpersonal and organizational level is presented.
Conclusions:
Understanding the individual and structural barriers and facilitators of structured programme planning and social marketing is critical to increase the planning capacity within public health agencies.
Related Concept Videos
Models of Health Promotion and Illness Prevention I
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Models of Health Promotion and Illness Prevention II
The agent-host-environment model states that disease results from...
Steps in Outbreak Investigation
Investigation of Disease Outbreaks
Levels of Health Promotion and Illness Prevention
In primary prevention, actions taken before disease onset prevent the disease from...
Introduction to Epidemiology

