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Updated: Jul 10, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Critical appraisal of apparently evidence-based written advertising in Pakistan

Dileep Kumar Rohra1, Muhammad Umair Bashir, Ummey Aymen Khwaja

  • 1Department of Biological and Biomedical Sciences, Aga Khan University, Karachi, Pakistan. dileep.rohra@aku.edu

Pharmacy World & Science : PWS
|October 13, 2007
PubMed
Abstract

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