Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Association Areas of the Cortex

Association Areas of the Cortex

Association areas are regions of the cerebral cortex that do not have a specific sensory or motor function. Instead, they integrate and interpret information from various sources to enable higher cognitive processes such as memory, learning, and decision-making. Some key association areas include the following:
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Tobacco smoking and non-communicable disease comorbidity interactively attenuate PASI<sub>75</sub> response in psoriasis: a prospective study in Shanghai.

The Journal of dermatological treatment·2026

Same author

E3 ligase FBXO2-mediated protein stability of insulin receptor regulates adipogenesis and metabolic health in obesity.

Cell death & disease·2026

Same author

Clinical Dose-Response of Inflammation Formula Number 1 Granules Versus Traditional Decoction in the Treatment of Patients With Mild to Moderate Atopic Dermatitis: Protocol for a Multicenter Randomized Controlled Trial.

JMIR research protocols·2026

Same author

The Role of and Therapeutic Strategies for Eosinophils in Atopic Dermatitis.

Biomedicines·2026

Same author

High-performance broadband organic photodetectors <i>via</i> water-transfer printing with biomedical monitoring capability.

Nanoscale·2026

Same author

Transcriptome-Metabolome Integration Reveals Key Regulators of Isoflavone Biosynthesis in Soybean for Enhanced Nutritional Quality.

Journal of agricultural and food chemistry·2026

Search research articles

Related Experiment Video

Updated: Jul 10, 2026

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention

Published on: November 16, 2017

Localization of FFA using SSVEP-based binocular rivalry.

Ruiping Wang¹, Shangkai Gao, Yajing Zhang

¹Department of Biomedical Engineering, Tsinghua University, Beijing, China. gsk-dea@tsinghua.edu.cn

Conference Proceedings : ... Annual International Conference of the IEEE Engineering in Medicine and Biology Society. IEEE Engineering in Medicine and Biology Society. Annual Conference

|October 20, 2007

Summary

Researchers used electroencephalography (EEG) and a novel algorithm to identify the fusiform face area (FFA), a brain region selective for faces, during binocular rivalry. This method successfully pinpointed face-selective neural activity.

More Related Videos

How to Build a Dichoptic Presentation System That Includes an Eye Tracker

How to Build a Dichoptic Presentation System That Includes an Eye Tracker

Published on: September 6, 2017

Assessing Binocular Central Visual Field and Binocular Eye Movements in a Dichoptic Viewing Condition

Assessing Binocular Central Visual Field and Binocular Eye Movements in a Dichoptic Viewing Condition

Published on: July 21, 2020

Related Experiment Videos

Last Updated: Jul 10, 2026

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention

Central and Divided Visual Field Presentation of Emotional Images to Measure Hemispheric Differences in Motivated Attention

Published on: November 16, 2017

How to Build a Dichoptic Presentation System That Includes an Eye Tracker

How to Build a Dichoptic Presentation System That Includes an Eye Tracker

Published on: September 6, 2017

Assessing Binocular Central Visual Field and Binocular Eye Movements in a Dichoptic Viewing Condition

Assessing Binocular Central Visual Field and Binocular Eye Movements in a Dichoptic Viewing Condition

Published on: July 21, 2020

Area of Science:

Neuroscience
Cognitive Neuroscience
Brain Imaging

Background:

Binocular rivalry involves viewing incongruent stimuli, leading to alternating conscious perception.
The fusiform face area (FFA) is a critical region for face recognition.
Locating the FFA using electroencephalography (EEG) during perceptual tasks remains challenging.

Purpose of the Study:

To identify the face-selective fusiform face area (FFA) using EEG during binocular rivalry.
To evaluate the efficacy of the standardized shrinking LORETA-FOCUSS (SSLOFO) algorithm for source localization.
To explore the potential of EEG for investigating neural correlates of face perception.

Main Methods:

Thirteen subjects underwent 64-channel EEG recording while experiencing binocular rivalry.
Face and non-face stimuli flickered at the same frequency, with steady-state evoked potentials (SSVEPs) used as tags.
The SSLOFO algorithm reconstructed face-selective sources by comparing signal strength during face dominance and suppression.

Main Results:

The algorithm successfully identified a face-selective region consistent with the known location of the FFA.
Signal strength in the identified region was significantly modulated by the perceptual dominance of face stimuli.
The results align with fMRI findings showing heightened FFA activation during face viewing.

Conclusions:

The study demonstrates the feasibility of using EEG and SSLOFO to localize the FFA during binocular rivalry.
This approach offers a potential non-invasive method for investigating neural correlates of face perception.
The findings support the role of the FFA in conscious face awareness.