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Tailored program evaluation: Past, present, future.

L Suzanne Suggs1, Joan E Cowdery, Jennifer B Carroll

  • 1Department of Marketing Communication, Emerson College, 120 Boylston Street, Boston MA 02116, USA.

Evaluation and Program Planning
|October 24, 2007
PubMed
Summary
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Evaluating computer-tailored health behavior change programs presents unique challenges. This study addresses measurement issues in worksite settings using an online health behavior assessment (HBA) and proposes strategies for effective program evaluation.

Area of Science:

  • Health Promotion
  • Behavioral Science
  • Program Evaluation

Background:

  • Commercial tailored health products are emerging, highlighting the need for robust evaluation methods.
  • Existing evaluation frameworks face unique challenges when applied to computer-tailored interventions.
  • Worksite settings present specific contexts for health behavior change program implementation.

Purpose of the Study:

  • To discuss measurement issues in evaluating computer-tailored health behavior change programs.
  • To present a project utilizing an online tailored health behavior assessment (HBA) in a worksite.
  • To describe process and outcome evaluation methods, challenges, and strategies.

Main Methods:

  • Utilized an online tailored health behavior assessment (HBA) in a worksite setting.

Related Experiment Videos

  • Described process evaluation methods to assess program implementation.
  • Detailed outcome evaluation methods to measure behavior change.

    • Main Results:

    • Identified unique measurement challenges in evaluating tailored health programs.
    • Proposed and implemented strategies to address identified evaluation challenges.
    • Successfully utilized an online HBA for process and outcome evaluation in a worksite.

    Conclusions:

    • Effective evaluation of computer-tailored health programs requires addressing specific measurement issues.
    • Online HBAs can be valuable tools for worksite health promotion program evaluation.
    • Future research should focus on refining tailored program development, implementation, and evaluation methodologies.