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eHealth recruitment challenges.

Debbe Thompson¹, Ashanti Canada, Riddhi Bhatt

¹USDA/ARS Children's Nutrition Research Center, Baylor College of Medicine, 1100 Bates Street, Houston, TX, USA.

Evaluation and Program Planning

|October 24, 2007

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See all related articles

Recruiting young African-American girls for eHealth obesity programs is challenging. A revised strategy using social marketing and media exposure successfully met enrollment goals.

Area of Science:

Public Health
Health Informatics
Behavioral Science

Background:

Effective recruitment strategies for eHealth interventions, particularly for specific demographics, are not well-established.
Enrolling African-American girls aged 8-10 years in an eHealth obesity prevention program presented significant recruitment challenges.

Purpose of the Study:

To describe recruitment challenges encountered in an eHealth obesity prevention program targeting African-American girls.
To detail the reformulation of the recruitment strategy based on initial challenges.
To assess the effectiveness of revised recruitment methods for eHealth research.

Main Methods:

An initial literature-informed recruitment strategy proved insufficient.
The strategy was revised to integrate social marketing and traditional marketing techniques.

Related Experiment Videos

The revised plan included targeted approaches (e.g., churches) and broad-based methods (e.g., media, mailings, radio ads).

Main Results:

The initial recruitment strategy failed to meet enrollment targets within the expected timeframe.
The reformulated recruitment plan, incorporating diverse marketing strategies, successfully achieved recruitment goals.
Media exposure was identified as a particularly effective method for reaching the target audience.

Conclusions:

Recruitment for eHealth interventions requires adaptable and multifaceted strategies.
Social marketing and traditional marketing principles can enhance eHealth recruitment success.
Further research is needed to identify optimal recruitment strategies for diverse eHealth populations.