Related Experiment Video
Updated: Jul 10, 2026

Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE
Published on: May 14, 2019
A unit price evaluation of severe problem behavior
John C Borrero1, Monica T Francisco, Alayna T Haberlin
1University of the Pacific, USA. jborrero@umbc.edu
Abstract:
We evaluated problem behavior exhibited by 6 individuals with developmental disabilities using the behavioral economic conceptualization of unit price. Descriptive observations were conducted during interactions between the participants and their primary care providers in a clinical laboratory, the participants' homes, or school. Data were recorded on potential reinforcers and problem behavior. After identifying reinforcers for each participant's problem behavior by way of functional analysis, the descriptive data were analyzed retrospectively, using the cost-benefit ratio described by the concept of unit price. Results showed that demand was elastic and produced monotonic response output curves. The results represent an extension of the concept of unit price to severe problem behavior under naturally occurring environmental conditions.
Related Concept Videos
Operant Conditioning Intervention
In operant conditioning, behaviors that are...
Behavior Modification
A real-world application of operant conditioning principles is applied...
Conduct Disorder
Primary and Secondary Reinforcers
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
Behavior Therapy
Exposure therapy is a cornerstone of behavioral treatment for anxiety disorders. It involves systematic exposure to feared stimuli, either in real...
Behaviorism
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...

